This individualist is a successful executive or business owner, with a family. They live in Mexico City, León, Monterrey, Guadalajara. They are cultured, traveled, and like to have a space to relax and unwind for the weekend where they can acquire new experiences yet at the same time create a space of comfort and ease, a home away from home, easy to access, with things for the entire family.

They can also be foreigners seeking a unique, individualized experience as they approach retirement from a successful career and want a space to retreat to that will give them all the luxuries and services from home but with a distinctive air. ey are a bit older, with grown children, some may be empty nesters looking for a home away from home with experiences that satisfy the most demanding international traveler.